Cookie Policy

Cookie Policy

Last updated: February 2026

This Cookie Policy explains how Driiven Limited (“Driiven”, “we”, “us”) uses cookies and similar technologies on www.driiven.io. You can manage your cookie preferences at any time via “Cookie settings” on our website.

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function,
improve user experience, and provide information to site owners and third parties.

2. How we use cookies

We use cookies in the following categories:

  • Essential cookies – required for the website to function (including WooCommerce checkout).
  • Analytics cookies – help us measure and improve site performance (only with your consent).
  • Marketing cookies – help us deliver and measure advertising (only with your consent).
  • Social & embedded media cookies – enable embedded content (only with your consent).

3. Essential cookies (always active)

These cookies are necessary for the website to function and cannot be switched off in our systems.
They are usually only set in response to actions made by you which amount to a request for services,
such as setting your privacy preferences, logging in, filling in forms, adding items to your cart, or checking out.

Examples include: WordPress login cookies, WooCommerce session/cart cookies, security cookies, and payment security cookies.

4. Analytics cookies (optional)

With your consent, we use analytics cookies to understand how visitors use our site (e.g., pages visited,
time on site, navigation paths, and errors). This helps us improve the website and customer experience.

Typical tools: Google Analytics 4 (where configured with IP anonymisation).

5. Marketing cookies (optional)

With your consent, we use marketing cookies to measure advertising effectiveness and show relevant advertising.
These cookies may be set by us or third-party partners and may track your browsing activity across websites.

Typical tools: Google Ads conversion tracking and remarketing.

6. Social & embedded media cookies (optional)

With your consent, embedded media (such as YouTube videos) may set cookies. If you are logged into the third-party
service, that provider may associate your activity with your account.

7. Managing your cookie preferences

You can change your cookie preferences at any time by selecting “Cookie settings” on our website.
You can also control cookies through your browser settings (for example, deleting cookies or blocking future cookies).
Please note that disabling cookies may affect site functionality, including cart and checkout features.

8. Third parties

Some cookies are placed by third parties (for example, analytics or advertising providers). These third parties may
process personal data in accordance with their own privacy policies.

9. More information

For more information about how we process personal data and your rights, please see our Privacy Policy.


Driiven Limited Affiliate Program

Driiven Limited Affiliate Program Terms & Conditions

Last updated: February 2026

1. Introduction

These Affiliate Program Terms & Conditions (“Terms”) govern participation in the Driiven Limited Affiliate Program (“Program”).

By applying to, enrolling in, or participating in the Program, you (“Affiliate”, “you”, “your”) agree to be legally bound by these Terms.

Driiven Limited (“Driiven”, “we”, “us”, “our”) reserves the right to amend these Terms from time to time. Continued participation in the Program following any update constitutes acceptance of the revised Terms.

Participation in the Program is at your own risk.

2. Eligibility & Account Requirements

To participate in the Program, you must:

  • Be 18 years of age or older
  • Be a natural person or legally registered business entity
  • Provide accurate, complete, and current registration information
  • Maintain one Affiliate account only
  • Not use automated systems, bots, or scripts to register or operate an account
  • Maintain the confidentiality and security of your login credentials

You are responsible for all activity conducted under your account. Driiven is not liable for losses resulting from unauthorised account use.

3. Brand Integrity & Ethical Alignment

Driiven is a premium electric mobility brand. Affiliates are expected to reflect this positioning at all times.

You must not:

  • Misrepresent your relationship with Driiven
  • Imply employment, partnership, agency, or product ownership
  • Suggest endorsement, sponsorship, or charitable affiliation without written consent
  • Publish press releases referencing the Program without approval

You may describe yourself only as a “Driiven Affiliate”.

4. Affiliate Links & Tracking

Upon approval, you will receive a unique Affiliate tracking link (“Special Link”).

  • Commissions are earned only on purchases completed through correctly formatted Special Links
  • Links must direct to the specific product page being promoted
  • Driiven is not responsible for commissions lost due to incorrect link usage or tracking errors
  • Manual commission claims are not accepted

Tracking is automated and final.

5. Commissions & Payments

  • Commissions are payable only on valid, tracked sales
  • Fraudulent, misleading, or aggressive marketing methods will result in forfeiture of commissions
  • Minimum payout threshold: USD $20
  • Payments are processed monthly, provided the threshold is met
  • Unpaid balances below the threshold roll forward

Driiven reserves the right to adjust commission structures with reasonable notice.

6. Prohibited Conduct

Affiliates may not:

  • Purchase products via their own affiliate links
  • Engage in spam, misleading advertising, or deceptive practices
  • Violate advertising, consumer protection, or data privacy laws
  • Use Driiven branding in paid ads without written consent
  • Display pricing information (prices may change)

Violations may result in immediate termination and forfeiture of unpaid commissions.

7. Legal & Regulatory Compliance

Affiliates must comply with all applicable laws, including but not limited to:

  • Advertising and consumer protection laws
  • Email marketing and anti-spam regulations (e.g. CAN-SPAM, GDPR)
  • Data protection and privacy laws

You are solely responsible for compliance within your jurisdiction.

8. Term & Termination

This Agreement begins upon acceptance into the Program and continues until terminated.

Either party may terminate participation at any time, with or without cause.

Upon termination, you must immediately:

  • Remove all Driiven links, logos, and materials
  • Cease representing yourself as a Driiven Affiliate

Outstanding commissions above the payout threshold will be paid unless termination results from prohibited conduct.

9. Relationship of the Parties

Nothing in these Terms creates a partnership, joint venture, agency, employment, or franchise relationship.

Affiliates have no authority to bind or represent Driiven.

10. Limitation of Liability

Driiven is not liable for indirect, incidental, or consequential damages.

Total liability under this Agreement shall not exceed the total commissions paid or payable to the Affiliate.

11. Disclaimers

The Program is provided “as is”. Driiven makes no guarantees regarding:

  • earnings
  • uninterrupted operation
  • tracking accuracy

All implied warranties are excluded to the fullest extent permitted by law.

12. Governing Law & Dispute Resolution

These Terms are governed by the laws of England and Wales.

Disputes shall be resolved by confidential arbitration, except where injunctive relief is required to protect intellectual property.

13. Entire Agreement

These Terms constitute the entire agreement between the parties and supersede all prior versions or communications.

How the Driiven Affiliate Program Works

The Driiven Affiliate Program is designed for creators, partners, and advocates who genuinely align with our brand, products, and values.

If you share our passion for premium electric mobility, design-led products, and responsible innovation, this program allows you to earn commission by introducing others to Driiven through your content, community, or platform.

This page explains how the program works in simple terms. Full legal details are set out in our Affiliate Program Terms & Conditions, which always apply.

Who the Program Is For

The program is suitable for:

  • content creators and reviewers
  • designers, architects, and urban mobility advocates
  • cycling, lifestyle, and technology communities
  • trusted partners who value quality over volume

We intentionally keep the program curated and aligned with our premium positioning.

How You Earn Commission

Once approved:

  1. You receive a unique affiliate link
  2. You share this link via your website, content, or communications
  3. When a customer clicks your link and completes a purchase in the same session, the sale is tracked automatically
  4. You earn commission on eligible, tracked sales

Only purchases completed through correctly tracked affiliate links qualify for commission.

Commission & Payments (At a Glance)

  • Commission is paid on valid, tracked purchases only
  • Payments are made monthly
  • Minimum payout threshold: $20
  • If you haven’t reached the threshold in a given month, your balance rolls over

We cannot manually apply commission where tracking has not occurred.

What Affiliates Can & Cannot Do

We ask affiliates to represent Driiven with integrity and care.

You can:

  • share honest opinions and experiences
  • link directly to specific Driiven products
  • describe yourself as a Driiven Affiliate

You cannot:

  • claim to be part of Driiven or represent us formally
  • purchase products via your own affiliate links
  • run misleading, aggressive, or spam-style promotions
  • display fixed prices (as prices may change)

Brand Alignment Matters

Driiven is a premium brand. We value:

  • quality over volume
  • trust over hype
  • long-term relationships over short-term tactics

Affiliates who align with these principles tend to perform best — and are the partners we prioritise.

Important Note

This page is a summary only.
Participation in the program is governed by the Affiliate Program Terms & Conditions, which take precedence in all cases.

Affiliate Program – Frequently Asked Questions

Apply via the affiliate signup page. All applications are reviewed to ensure alignment with our brand and values.

Affiliate payments are processed monthly, provided your balance exceeds $20.

Your balance rolls over until the threshold is met.

Yes — provided your content is honest, compliant with platform rules, and does not misrepresent your relationship with Driiven.

No. Self-purchases via affiliate links are not permitted.

No. Prices and availability can change, so affiliates should link directly to product pages without displaying fixed pricing.

All participation is governed by the Affiliate Program Terms & Conditions, available on the website.


Modern Slavery Act Statement

INTRODUCTION

This statement is made pursuant to Section 54 of the United Kingdom (UK) Modern Slavery Act 2015 (the “Act”) which requires companies carrying on business in the U.K. to publish a statement describing steps taken to ensure modern forms of slavery and human trafficking are not taking place in the company’s business operations and supply chains. This statement sets out the steps taken by DRIIVEN for the current fiscal year to ensure that slavery, servitude, forced or compulsory labour and human trafficking (collectively, “Modern Slavery”) is not taking place in any part of its business or in its supply chains.

BUSINESS

DRIIVEN manufactures and distributes premium wireless electric cycles and accessories to clients in the United Kingdom and globally. DRIIVEN is an iconic worldwide brand.

POLICIES AND PRACTICES

Driiven’s commitment is to act with integrity in all its business dealings and to promote ethical conduct to enhance compliance with applicable law and to provide guidance with respect to business conduct. Driiven has several policies that are relevant to this commitment, which set out what Driiven expects from its employees, internal business and its external suppliers.

Key policies are:

  • Driiven’s Suppliers’ Code of Conduct. The Supplier Code of Conduct outlines our expectations for supplier conduct regarding labour and human rights in addition to health and safety, environmental protection, ethics, and management practices.
  • Driiven expects its suppliers to share its commitments and to act in full compliance with all applicable laws, including all national, local and international laws relating to the management of their businesses.
  • Driiven requires its suppliers to seek approval before subcontracting any part of their supply chain process and Driiven’s approval is subject to acceptance by the subcontractor of the Suppliers’ Code of Conduct and such other conditions that Driiven
  • Driiven Code of Conduct
  • Our anti-Modern Slavery policy reflects our commitment to act ethically and with integrity in all our business relationships and to implementing and enforcing effective systems and controls to ensure slavery and human trafficking are not taking place anywhere in our supply chains.
  • The Driiven Code of Conduct applies to all employees and has been disseminated to all employees.
  • Driiven expects its employees and suppliers to engage in and promote honest and ethical conduct, comply with all applicable laws, rules and regulations in their own area and act responsibly, with due care, competence and diligence when dealing with colleagues, customers, suppliers, agents and intermediaries.
  • The Driiven Code of Conduct reiterates our commitment to act with the highest standards of integrity, respect and engagement in our behaviours and in the way that we conduct business every day, everywhere.
  • Driiven aims to inform all of its commercial partners about the principles and expectations covered in our Employee and Supplier Codes of Conduct; in particular, respect and adherence to the company moral and ethical values in the management of the company concerning human rights, working conditions, and environmental issues.

SUPPLIER AND CONTRACTOR DUE DILIGENCE

Driiven carefully reviews its suppliers.

Driiven reserves the right to check adherence of its suppliers and contractors to the principles set out in the Suppliers’ Code of Conduct and to conduct compliance audits at any time without notice. Upon reasonable request, Driiven’s suppliers and contractors shall supply the necessary information and grant access to Driiven’s representatives to verify compliance with the requirements of the Suppliers’ Code of Conduct. Suppliers and contractors shall further keep proper records to provide compliance with this Code and provide access to complete, original and accurate files to Driiven’s representatives.

Upon reasonable request, Driiven’s suppliers and contractors must improve and correct any deficiency discovered during any such audits. Driiven reserves the right to terminate supplier relationships where a supplier is in breach of our Supplier Code of Conduct.

Driiven shall use its reasonable endeavours to ensure that all Driiven’s supplier and contractor template contracts contain clauses requiring Driiven’s suppliers and contractors to adopt similar anti-modern slavery standards and practices.


Terms and Conditions

Terms and Conditions

Website: www.driiven.io
Last updated: February 2026

Introduction

  1. These terms and conditions, together with any policies or documents linked within them (collectively, the “Terms”), govern your use of www.driiven.io (the “Website”) and the purchase of products and services made available by Driiven Limited (“Driiven”, “we”, “us”, “our”).
  2. Contact details:
  • Driiven Limited
    2 Oaks Pavilion Mews
    London, SE19 1QB
    United Kingdom
  • Email: enquiries@driiven.io
  • Company number: 14464596 (England & Wales)
  1. These Terms apply to all visitors and customers. By accessing or using the Website, or placing an order, you agree to be bound by these Terms. If you do not agree, you must stop using the Website.
  2. These Terms do not affect your statutory rights as a consumer. For information about your statutory rights, contact Citizens Advice or Trading Standards (or the equivalent in your jurisdiction).

A. Use of the Website

  1. You agree that information you provide to us (including during checkout or account registration) is accurate, not misleading, and you will keep it up to date.
  2. We may change, withdraw, or suspend access to the Website (in whole or part) temporarily or permanently where reasonably necessary (including for maintenance, security, operational, or legal reasons).
  3. The Website may contain links to third-party websites (“Linked Sites”). We do not control Linked Sites and are not responsible for their availability, content, or how they process your personal data. You access Linked Sites at your own risk.
  4. If the Website allows you to upload or submit material, you confirm that your material is lawful and does not infringe third-party rights (including IP, privacy, or confidentiality). We may remove any material at our discretion.
  5. You agree to indemnify us for losses arising from unlawful or infringing content you submit, or misuse of the Website.

B. Ordering & Contract Formation

1. Acceptance of orders

  1. Information on the Website is an invitation to treat and does not constitute an offer. Your order is an offer to purchase products in your basket.
  2. Orders are subject to acceptance. We may decline an order where permitted by law, including where:
  • an item is out of stock or incorrectly priced/described;
  • payment authorisation fails;
  • you order unusually large quantities;
  • delivery restrictions apply;
  • the address appears to be a freight-forwarding service; or
  • the address is invalid or incomplete.
  1. After you place an order, we will send an order acknowledgement email. This is not acceptance.
  2. A binding contract is formed only when we send an email confirming dispatch of the products (a “Dispatch Confirmation”).
  3. Items in your basket are not reserved and may be purchased by other customers.

2. Pricing

  1. Prices shown are for the products only unless stated otherwise, and include VAT where applicable (unless stated otherwise for your destination). Delivery charges and any other applicable charges are shown at checkout.
  2. We aim to ensure pricing accuracy but errors may occur. If we discover an error:
  • If the correct price is lower, we will charge the lower price.
  • If the correct price is higher, we may contact you to confirm whether you wish to proceed at the correct price or cancel for a full refund (if payment has been taken).
  1. We may change prices at any time, but changes will not affect orders for which a Dispatch Confirmation has been issued.

3. Payment

  1. Payment methods available will be shown at checkout. We may change available payment methods at any time.
  2. You confirm the payment method used is yours (or you have permission to use it) and that details provided are accurate.
  3. Your card issuer or payment provider may apply fees or currency conversion charges. We are not responsible for such charges.
  4. Where Klarna or other pay-later providers are offered, their terms apply to your use of that payment method. Eligibility is determined by the provider, not by Driiven.

4. Invoices

Where we issue invoices, we may provide them electronically.

C. International Shipping, Duties & Taxes (EU / USA / China)

  1. We ship internationally, including to the European Union, the United States, and mainland China, subject to availability, delivery restrictions, and courier coverage.
  2. Import duties, taxes, and customs clearance:
    Where goods are delivered outside the United Kingdom, you may be required to pay import duties, VAT/sales tax, customs charges, and/or clearance fees imposed by your local authorities or courier. Unless we expressly confirm in writing that we will pay such charges for a specific order, you are responsible for these amounts.
  3. Importer of record:
    Unless explicitly stated otherwise at checkout or in writing, you (the customer) are the importer of record for international shipments and are responsible for compliance with local import laws and regulations.
  4. Delays and non-delivery due to customs:
    Customs processing times vary and may cause delays outside our control. If a shipment is delayed, held, or refused by customs due to missing information, non-payment of duties/taxes, or local restrictions, we are not responsible for such delays or consequences.
  5. Refused deliveries / returned to sender:
    If a delivery is refused, unclaimed, or returned to us due to non-payment of duties/taxes or failure to complete customs steps, we may (where permitted by law) deduct return shipping costs and/or non-recoverable charges from any refund.

D. Delivery, Title & Risk

  1. We deliver to valid shipping addresses only. We do not deliver to PO boxes.
  2. Dispatch and delivery estimates are shown at checkout. Delivery times are estimates and may vary due to courier performance, peak periods, customs processing, and other external factors.
  3. If you provide an incorrect or incomplete address, we are not responsible for non-delivery or delays. Address changes after ordering may not be possible and must be requested by email to admin@driiven.io marked URGENT with your full name, telephone number, and order details.
  4. Title to products passes to you when we have received payment in full and the products are collected by the carrier for delivery.
  5. Risk of loss or damage passes to you upon delivery.
  6. We may supply orders in instalments; each instalment is treated as a separate contract.

E. Cancellation, Returns & Refunds

  1. Cancellations and returns are governed by our Returns & Refunds Policy, which forms part of these Terms.
  2. Your statutory rights (including any mandatory consumer rights applicable in your jurisdiction) are not affected.
  3. Certain products may be excluded from cancellation/return rights (for example bespoke or personalised products), as detailed in the Returns & Refunds Policy and subject to applicable law.

F. Age Requirements

Where a product has a minimum age requirement, by placing an order you confirm you meet that requirement. We may cancel orders where we reasonably believe this is not the case.

G. Pre-orders (if applicable)

  1. Pre-order products may be offered from time to time. Where a product is a pre-order, we will show estimated dispatch timelines during checkout.
  2. Payment for pre-orders may be taken shortly after ordering and before dispatch. Your order is not confirmed until payment has been successfully taken.

H. Intellectual Property

  1. All content on the Website (including logos, text, images, graphics, and software) is owned by or licensed to Driiven and protected by applicable laws.
  2. “Driiven” and associated marks are trade marks of Driiven and/or its licensors.
  3. You may use the Website for personal, non-commercial purposes only. You must not:
  • use the Website in any way that damages Driiven’s reputation;
  • use automated tools (bots, scrapers, spiders) to extract data; or
  • reproduce, copy, sell, or exploit Website content commercially without permission.
  1. We may terminate your right to use the Website at any time for breach of these Terms.

I. Accuracy, Availability & Security

  1. We aim to ensure information on the Website is accurate, but we do not guarantee it will always be error-free.
  2. We do not guarantee uninterrupted availability. You should use up-to-date virus protection and security measures on your device.

J. Liability

  1. Nothing in these Terms limits or excludes liability for:
  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation; or
  • any liability that cannot legally be limited.
  1. Subject to the above, we are not liable for indirect or consequential losses, including loss of profit, business, goodwill, or opportunity.
  2. Subject to applicable law, our total liability in connection with an order will not exceed the price paid for the relevant product(s).
  3. These limits do not affect your statutory consumer rights.

K. Privacy & Data Protection

We process personal data in accordance with our Privacy Policy and Cookie Policy, which form part of these Terms.

L. General Legal Terms

  1. Assignment: We may assign or subcontract our rights and obligations provided your rights are not affected. You may not assign your rights without our written consent.
  2. Changes to Terms: We may update these Terms from time to time. The version in force at the time you place your order will apply to that order.
  3. Force majeure: We are not responsible for delay or failure caused by events beyond our reasonable control.
  4. Severability: If any provision is unenforceable, the remaining provisions remain effective.
  5. Governing law: These Terms are governed by English law, and disputes are subject to the non-exclusive jurisdiction of the courts of England and Wales (without affecting your consumer rights in your country of residence where applicable).
  6. Notices: Notices to us should be sent to the postal address above or by email to enquiries@driiven.io (or as otherwise specified). Notices are deemed received as follows: immediately if posted on the Website; 24 hours after email; or 3 days after posting a letter.
  7. Third Party Rights: No third party may enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.


Returns & Refunds Policy

Returns & Refunds Policy

Driiven Limited

We want you to be happy with your purchase. If you are not completely satisfied, you may be entitled to return your product in accordance with the terms set out below.

This Policy applies to products purchased from Driiven Limited via www.driiven.io.

This Policy forms part of the Driiven Terms and Conditions. Nothing in this Policy affects your statutory rights under applicable consumer protection laws.

IMPORTANT NOTICE

The 14-day returns period (where applicable) begins on the day you receive your order.

1. UNWANTED PRODUCTS (NON-BESPOKE ITEMS)

You may return an unwanted product provided that:

  • The product is unused, undamaged, and in a saleable condition
  • All original labels, stickers, seals, accessories, and components are included
  • The product is returned in its original, undamaged packaging
  • The product is not excluded under Section 2 of this Policy
  • You notify us of your return by emailing returns@driiven.io within 14 days of receiving the product

Once we have received and inspected the returned product and confirmed it meets the above conditions, we will issue either:

  • a refund to your original payment method, or
  • a credit note (if you prefer)

Refunds are normally processed within 8 days of validation. Please allow 7–10 working days for funds to appear in your account.

We reserve the right to refuse a return if the product is damaged, used, incomplete, or not in a resaleable condition.

PREPARING YOUR RETURN

You are responsible for:

  • Packaging the product securely to prevent damage in transit
  • Including a copy of your invoice and clearly marking the return reference
  • Returning all accessories, parts, and any promotional items supplied
  • Covering the cost of return shipping (unless the product is defective)

Failure to comply with these requirements may delay or invalidate your return.

2. PRODUCTS NOT ELIGIBLE FOR RETURN OR REFUND

The following items are not eligible for return, refund, or exchange:

  • Electronic or digital vouchers
  • Bespoke or custom-built bicycles and conversion kits made to customer specifications
  • Personalised products (except where defective)
  • Consumable goods such as vitamins, supplements, or beverages
  • Bespoke products not cancelled within 24 hours of purchase
  • Clearance or sale items (exchange or credit only)

Bespoke bikes and conversion kits are covered by a manufacturer warranty.
Defective items will be repaired or replaced at the manufacturer’s discretion.

Customers are responsible for returning bespoke products to our workshop.
Repair times may take 6–8 weeks depending on parts availability.

3. CANCELLATION OF PURCHASE

Bespoke or personalised products may only be cancelled within 24 hours of purchase.

A cancellation fee of 15% of the purchase price applies to cover non-recoverable processing and banking costs.

If cancellation is due to stock unavailability of standard clothing or accessories, no cancellation fee will apply.

4. DEFECTIVE PRODUCTS

We take quality seriously. If you believe your product is defective, please notify us as soon as reasonably possible by emailing returns@driiven.io.

A defect is a material fault in manufacture that makes the product unacceptable.

The following are not considered defects:

  • Normal wear and tear
  • Damage caused by misuse, neglect, or incorrect operation
  • Damage caused by unauthorised modifications
  • Environmental damage, including corrosion
  • Products that meet specifications but do not meet personal preference

STANDARD WARRANTY

If a defect is confirmed within the manufacturer’s warranty period, we will repair or replace the product, or issue a refund or credit where appropriate.

Repairs or replacements may take longer depending on parts availability.
Customers must return the product with suitable packaging and all supplied accessories.

EXTENDED WARRANTY

Selected products may qualify for an extended supplier warranty beyond the standard manufacturer period.

For further information, please contact admin@driiven.io.

CONTACT

For all returns or warranty queries, please contact:

Email: returns@driiven.io


Privacy Policy

Privacy Policy & Data Protection Statement

Last updated: February 2026

At Driiven, we take the protection of your personal data extremely seriously. This Privacy Policy explains which personal data we collecthow and why we process it, and what rights you have under applicable data protection laws.

1. Responsible Party and Scope of Validity

The data controller within the meaning of the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (GDPR), and other applicable national data protection laws is:

Driiven Limited
2 Oaks Pavilion Mews
London, SE19 1QB
United Kingdom

Email: admin@driiven.io
Website: www.driiven.io

This Privacy Policy applies to the website www.driiven.io and all associated subdomains operated by Driiven Limited.

2. Data Protection Officer

The designated Data Protection Officer (DPO) of Driiven Limited is:

Marnie Browne
2 Oaks Pavilion Mews
London, SE19 1QB
United Kingdom

Tel: +44 (0)203 002 7079
Email: admin@driiven.io

3. Data Processing Principles

“Personal data” means any information relating to an identified or identifiable natural person, such as:

  • Name
  • Address
  • Email address
  • Telephone number
  • IP address
  • Online identifiers or usage behaviour

Data that cannot be linked to you personally (or only with disproportionate effort), for example anonymised or aggregated data, does not constitute personal data.

Personal data is processed only:

  • On a valid legal basis, or
  • With your explicit consent

We delete personal data as soon as the processing purpose has been fulfilled and no statutory retention obligations apply.

Where processing occurs for a specific purpose (e.g. purchases, newsletters), you will be informed separately about scope, purpose, legal basis, and retention period.

4. Individual Processing Activities

4.1 Website Access and Use

A. Type and Scope of Processing

When you access our website, our servers automatically collect information transmitted by your browser. This data is temporarily stored in server log files and includes:

  • IP address
  • Date and time of access
  • Requested page or file
  • Referrer URL
  • Browser type and version
  • Device type and operating system
  • Internet service provider

This data is technically required to ensure website functionality, security, and stability.

B. Legal Basis

Article 6(1)(f) GDPR – legitimate interest in operating a secure and functional website.

C. Storage Duration

Data is deleted once no longer required for website operation, unless statutory retention applies. Objection is not possible, as processing is technically necessary.

4.2 Purchase of Goods

A. Type and Scope of Processing

When you purchase products via our website, we process the following data:

  • Salutation
  • Full name
  • Billing and delivery address
  • Telephone number
  • Email address
  • Payment information
  • Shipping method

Payment data is transmitted only to the relevant payment service provider. Shipping data is shared only with logistics partners required to fulfil delivery.

If you provide your email address during a purchase, we may use it to send information about similar Driiven products or services, unless you object.

B. Legal Basis

Article 6(1)(b) GDPR – performance of a contract.

C. Storage Duration

Data is retained for statutory tax and commercial retention periods and deleted thereafter unless you consent to continued use.

4.3 Newsletter Subscription

A. Type and Scope of Processing

When subscribing to our newsletter, we may collect:

  • Salutation
  • Email address
  • Date of birth
  • Product or bicycle category of interest
  • News preferences

We use a double opt-in process. Subscription is only completed once you confirm via the verification email.

No third-party transfer occurs for newsletter distribution.

B. Legal Basis

Article 6(1)(a) GDPR – consent.

C. Storage Duration

Your data is stored until you unsubscribe. After cancellation, your data is deleted unless legal obligations apply.

4.4 Contact Form

A. Type and Scope of Processing

If you contact us via our contact form, we process:

  • Name
  • Email address

This data is used exclusively to respond to your enquiry and is not shared with third parties.

B. Legal Basis

Article 6(1)(a) GDPR – consent.

You may withdraw your consent at any time.

C. Storage Duration

Data is deleted once your enquiry has been fully resolved, unless statutory retention applies.

5. Cookies

A. Use of Cookies

We use cookies to ensure website functionality, performance optimisation, and marketing effectiveness.

Types of cookies used:

  • Essential cookies – required for site operation (checkout, security)
  • Performance cookies – analytics and optimisation
  • Marketing cookies – personalised advertising and social media integration

Cookies do not damage your device, execute programs, or contain viruses.

Cookie Policy

B. Legal Basis

Article 6(1)(f) GDPR (legitimate interest) and, where applicable, Article 6(1)(a) GDPR (consent via cookie banner).

C. Storage Duration

Cookies are deleted once no longer required or according to browser settings.

D. Browser Configuration

You may restrict or disable cookies via your browser settings. This may limit website functionality.

6. Data Transfers

Your personal data is shared only when:

  • You have explicitly consented
  • Required for contract fulfilment
  • Required by law
  • Necessary to protect legitimate business interests or legal claims

7. Tracking & Analytics

We use analytics tools to optimise our website and user experience.

Google Analytics (IP Anonymisation Enabled)

  • IP masking enabled
  • Opt-out available via browser plugin or cookie settings

Google Ads, Conversion Tracking & Remarketing

  • Used to display relevant advertising
  • Cookies can be disabled via browser or Google Ad Settings

8. Social Media & Embedded Content

Social Plugins

Our website may include plugins from:

  • Facebook
  • Google services
  • Twitter
  • Instagram

When activated, these services may collect personal data directly. Driiven has no control over this processing.

Please refer to each provider’s privacy policy for details.

YouTube

Embedded videos may establish a connection with YouTube servers. Logged-in users may have activity associated with their account.

9. Your Rights

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

Requests can be sent to admin@driiven.io.

10. Updates to This Policy

We reserve the right to update this Privacy Policy to reflect legal or operational changes. The current version is always available on our website.


The Fine Print

These terms and conditions apply to the use of this Website and by accessing this Website and/or placing an order you agree to be bound by the terms and conditions set out below. If you do not agree to be bound by these terms and conditions, you may not use or access this Website.

Before you place an order, if you have any questions relating to these terms and conditions, please contact our Customer Service team by email customerservices@humancycle.cc

 

Refund Policy/Returns 

 

Cancellations

You may cancel your order within 14 calendar days of your order. If relevant, please ensure you retain possession of your order and take reasonable care of it. Humancycle retains the right to inspect any returns and deduct monies for wear and tear or damage, including where the item has been either checked or used.

 

Exchanges

Within 21 calendar days of receipt of your order, we will replace an item you ordered from Humancycle if it is defective or damaged.

 

Refunds 

Upon receipt of your order, if you are not completely satisfied, you can return your order for a full refund within 14 calendar days of receipt of your order. The returned goods must be unused, unwashed and in the original packaging with the original tags attached. Humancycle retains the right to inspect any returns and deduct monies for wear and tear or damage, including where the item has been either checked or used.

 

Guarantee

Humancycle products are guaranteed for one year from the date of purchase to be free of defects in material and workmanship. This guarantee applies to the original purchaser of the product. This guarantee does not apply to wear and tear or damage caused by misuse, neglect or alterations.

 

Returns

Parcels that are returned to us remain your responsibility and a refund or exchange will not be given until we have safely received your return undamaged. Please therefore consider using a tracked shipping service and/or purchasing shipping insurance. We cannot guarantee that we will receive your returned item. Once your return is received and inspected, we will send you an email to notify you that we have received your returned item and notify you of the approval or rejection of your refund. The cost of return shipping is your responsibility. In the event of an error by Humancycle reasonable return costs will be refunded to you.

 

For correspondence on cancellations, exchanges, refunds and returns, please e-mail support@humancycle.cc

 

Please address returns to: Humancycle Returns, 2 Oaks Pavilion Mews, London SE19 1QB United Kingdom.

______________________________

 

Privacy Policy

Privacy Statement

 

 

SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?

 

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

 

 

SECTION 2 - CONSENT

 

How do we get your consent?

When you provide us with personal information to complete a transaction, verify your credit/debit card or other payment method, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

 

How do you withdraw your consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at info@humancycle.cc or by writing to us at: Humancycle, 2 Oaks Pavilion Mews, London SE19 1QB United Kingdom.

 

 

SECTION 3 - DISCLOSURE

 

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

 

 

SECTION 4 - THIRD-PARTY SERVICES

 

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

 

Links

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Google analytics:

Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at.

 

 

SECTION 5 - SECURITY

 

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

 

 

SECTION 6 - AGE OF CONSENT

 

By using this site, you represent that you are at least the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependants to use this site.

 

 

SECTION 7 - CHANGES TO THIS PRIVACY POLICY

 

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

 

 

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at info@humancycle.cc or by writing to us at: Humancycle, 2 Oaks Pavilion Mews, London SE19 1QB United Kingdom.

 

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Terms of Service

 

Overview

This website is operated by The Cycling Revolution Ltd. Throughout the site, the terms “Humancycle” “we”, “us” and “our” refer to The Cycling Revolution Ltd. We offer this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

 

By visiting our site and/or making a purchase from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”). These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.

 

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

 

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

 

 

 

 

 

 

SECTION 1 - ONLINE STORE TERMS

 

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your country, state or province of residence, or that you are the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependants to use this site.

You may not use our products for any illegal or unauthorised purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.

 

 

SECTION 2 - GENERAL CONDITIONS

 

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

 

SECTION 3 - ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

 

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

 

SECTION 4 - MODIFICATIONS TO THE SERVICE AND PRICES

 

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

 

SECTION 5 - PRODUCTS OR SERVICES 

 

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We have made every effort to display as accurately as possible the colours and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any colour will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

 

SECTION 6 - ACCURACY OF BILLING AND ACCOUNT INFORMATION

 

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

 

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

 

For more detail, please review our Returns Policy.

 

SECTION 7 - OPTIONAL TOOLS

 

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

 

SECTION 8 - THIRD-PARTY LINKS

 

Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

 

SECTION 9 - USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

 

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libellous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

 

SECTION 10 - PERSONAL INFORMATION

 

Your submission of personal information through the store is governed by our Privacy Policy.

 

SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS

 

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

 

SECTION 12 - PROHIBITED USES

 

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

 

SECTION 13 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

 

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Humancycle, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

 

SECTION 14 - INDEMNIFICATION

 

You agree to indemnify, defend and hold harmless Humancycle and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

 

SECTION 15 - SEVERABILITY

 

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

 

SECTION 16 - TERMINATION

 

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

 

SECTION 17 - ENTIRE AGREEMENT

 

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

 

SECTION 18 - GOVERNING LAW

 

The Terms of Service and any separate agreements or conditions shall be governed by and construed in accordance with the laws of England and you irrevocably submit to the exclusive jurisdiction of the courts of England.

 

SECTION 19 - CHANGES TO TERMS OF SERVICE

 

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

 

SECTION 20 - CONTACT INFORMATION

 

For any queries regarding our service, please contact us via email, phone or in writing via feedback@humancycle.cc

 

 

 

 

Our company details are:

The Cycling Revolution Ltd

Registered address: 2 Oaks Pavilion Mews, London SE19 1QB

+44(0)203 002 0808

Registered in England. Company registration number: 07635174

VAT no: GB210829041000


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